By Deborah Jeanne Sergeant

"Broadcast TV will surpass newspapers as the largest ad medium in 2008, while total Internet ad spend will surpass broadcast TV in 2011," states a report released by Veronis Suhler Stevenson (www.vss.com), a private equity firm that studies media, communications, information and education. Don't let your Web site remain simply a static online catalog. Be part of the trend by building an Internet presence:

Ask clients for feedback on your site in the form of online surveys, polls or industry Q&A. Post the responses you receive (providing your respondents are aware their responses may be shared on the site!).

Deborah Jeanne Sergeant is a NY-based contributing writer to Wearables and Stitches Magazine