When you are looking for clever alternatives to a business card, you should consider a business logo pen from LogoSurfing.com. Studies have shown that business cards are one of the least effective methods of advertising and creating brand recognition. Paper business cards get filed away in a desk drawer and rarely get touched after the initial hand off.

Assuming you have chosen the pen that is appropriate for your need and your budget, what is the best way to get started? The next phase is making sure you use that pen to promote your business effectively. As we discuss options for using your pen, make sure you tweak the strategy to fit your exact need.

One option for your pen promotion is using standard mail. When the receiver pulls a white envelope out of the mail box and it has “something” in it that is lumpy and hard, it is sure to be opened with as sense of excitement. Who does not like receiving a free gift? I know I do!

Another option for you logo pen is a targeted placement. Maybe you are targeting a sports team and you know that many of the coaches and decision makers frequent the same restaurant after every game. Maybe you can work out a deal with the restaurant owner to allow you to place your business pen at the hostess table, or even for them to hand one out to each targeted person with their check. Be creative and think about ways to reach your target audience that is both effective and subtle.

Perceptions of your business are built up over time. Each marketing effort you utilize should reinforce the last campaign. You should focus on building a brand, and creating customer loyalty through quality services, products and advertising. As people use your promotional goods imprinted with you logo and slogan you will see the impact your efforts are having on your target audience.

LogoSurfing.com caters to small and mid sized businesses that are looking for both a promotional product but also for creative ideas on how to maximize the impact of your promotional campaign. What good does spending your advertising dollars on items such as business pens if you do not use the products effectively and with impact.