When you are looking to maximize your ROI on a tradeshow, you should be prepared to include marketing hand outs in your budget. Tradeshows are designed for one thing, exposure! When the lights turn off on the last day at the tradeshow make sure your prospects and clients leave with a branded item that will remind them of your display and product offering.
One of the toughest aspects of picking the right promotional giveaway is wading through the thousands of options on the market. Trying to find a hand out that will make a lasting impression can leave a busy staff with even more to do before your tradeshow. The sale team wants to wants MP3 keychains and digital photo frames. You boss wants and eco friendly tote bag and you budget has to be considered before you buy anything.
Here are a few tips on picking the perfect marketing hand out for your next trade show display. First make sure you consider the audience. Will this be executives, what age group are you targeting and what is your desired impact? Second what is the theme of the event? Is this an event related to the environment? If so maybe eco friendly promotional merchandise is the right choice. What time of year does the event take place? Is this a summer event where imprinted water bottles might work?
When you are looking for that secret weapon to really pull your target audience in the right frame of mind, you have to grab their attention and find ways to reinforce your message on a regular basis. The great thing about personalized marketing material is that it can be there with your prospect when you can not. So again you have to ask yourself, “What can I provide to my prospect that will be used and reinforce my brand?”
Don’t forget; every product made has a high end and a low end. When you are shopping for promotional products to purchase for trade shows, you should be able to notice the difference. But the choice may not be as obvious as you think. Make sure you work with an agency that can provide you a wide range of selection at all price ranges. Trust and experience are the characteristics of a supplier you should covet.
I believe one of the most effective products for a tradeshow for just about any target audience are customized logo coffee mugs. Just about everyone has a cup or two of coffee in the morning. If you provide a quality mug imprinted with you logo you are sure to build strong brand awareness and make a lasting impression on your target audience.