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Growing your Business through Marketing Principles
Growing your Business through Marketing Principles

Martin Watkins


There are many ways to grow your business. If you are a business owner or a sales professional, you are sure to always look for ways to grow your business. There are two primary approaches that one can take to build and grow their business.

  1. Organic Business Growth
  2. Marketing Strategy Growth

Organic growth includes:

 Acquiring new customers

- Selling more products to your current customers

- Up selling products to your current client base, more expensive, higher margin products


Marketing Strategy Growth includes:

- Create a marketing plan to help you acquire new customers

- Increase your line of products and services

- Research your pricing model for competitiveness

- Create a “brand” and increase your brand awareness using promotional products


Organic growth should be something that you do everyday. This is the most effective and cost efficient manner in which to grow your current business. Increasing revenue and profitability is at the core of all successful and sustainable growth.

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