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Making the most in a Down Economy with Promotional Products

Why are promotional products the perfect advertising medium in a down economy? There are many answers to this question. We can all agree that when the economy takes a downward turn, prudent spending is a must. When you consider the cost effectiveness of all advertising options, clearly promotional products tops the list and here is why:

  1. Short & Long Term Benefitspromotional products branded with your corporate logo and message are one of the most direct forms of marketing available. When you are creating a marketing plan, your number one goal should be to reach your target audience and create brand awareness. With so much “noise” in our daily lives, promotional products say so much without saying anything at all. When you pass out something like a stress ball, your target audience will have this promotional item for many months if not longer. Consider the cost of a radio ad - you might purchase a 60 second spot and your target audience may or may not hear the ad, and after that 60 seconds, you are starting over again with your next add, there is no sustainable benefit from this type of advertising. However, when you hand someone a promotional product, they will see your message time and again, as well as anyone else that they share the product with during its lifetime. Promote for today, tomorrow, and next year with promotional products.
  1. Cost Effectiveness – On average a customer spends about $500 per order in the promo products industry. This amount of money could garner you anywhere from 5000 pencils to 500 promotional stress balls, so your ability to do more with less, is maximized when you choose to advertise with promotional merchandise. Compared to any other form of advertising, there is no more cost effective method of advertising.
  1. Direct Impact – The wonderful thing about promotional products is that they are effective in grabbing the attention of a specific audience. If you are handing out a promotional water bottle at a football game, you are going to be interacting with an audience that fits your demographic. Direct marketing is crucial when you are trying to establish a brand identity. For Startup Company’s you must be able to target the individuals that you are looking to create this brand awareness in a cost effective manner.
  1. Functionality Benefit – Promotional products tend to be very functional and user-friendly items. When you are on a sales call and you leave behind a set of promotional golf balls, you will not only leave a lasting impression when you hand them the promo gift, but you will also continue to build goodwill when your prospect or clients uses your promotional item. Promotional products are designed to give the receiver both exposure to a message and also an item they can use time and again.

As you can see promotional products allow you to address several issues. They allow you to build brand awareness is a direct targeted manner in the most cost effective method of advertising available.  Make sure you are taking advantage of this popular advertising method economically available to you and your company.


Author: Martin Watkins


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