Last year, independent label Bluhammock Music created the first ever Blu Party to showcase its artists and keep live music in the mix at upscale events in the Hamptons. This August, the second annual Blu party was held at an exclusive estate in Watermill, NY, in conjunction with the Hampton Classic horse show. The party featured live performances by The Break and Repair Method (fronted by Paul Doucette, guitarist of Matchbox 20), and Swedish sensation Kristoffer Rangstam.
To keep attendees' minds on the Bluhammock brand, the label encouraged everyone to wear blue to the event. In addition, they presented guests with a branded jump-drive wristband loaded with a generous sampling of music by Bluhammock bands. Both the wristband (blue, of course) and the presentation tin featured the company's logo.
"We came up with the idea after attending a Matchbox 20 concert," says company COO Katie Roberts. "It was brilliant - they sold jump-drive wristbands of the live performance. We thought it was a perfect, cool, new way to present people with our music."
The party was a true-blue success, and attendees loved the wristbands. Most had never seen a jump-drive wristband, and they loved the fact that they could take home a lot of music without having to carry around a CD."The goal was to provide our VIPs and guests with a sampling of all of our music, so they could understand our label and our artists," Roberts says. "We feel as though we totally fulfilled our goal, because we not only provided them with our music, but we did it in a way that was hip and cool and consistent with our brand."