With the increase of online marketing, offline marketing is seemingly becoming a lost art. This is due to the simplicity of the internet. It is so easy to get in front of potential buyers by using online marketing campaigns and by email marketing. With that being said there are many home businesses that could greatly benefit from offline marketing. By limiting yourself to just online selling, you are decreasing your earning potential.

You must remember that as popular as computers are, there are still people who do not own one and everybody that does own one may not use them to purchase things. So keeping that in mind, some of these non-online buyers may be willing to buy from you offline. As a matter of fact, they may be looking for your product; and since they don't shop online, they're a sale waiting to happen. Looking at offline selling from this angle should bring to light the earning opportunities that other's are missing out on.

Offline marketing obviously takes a lot more foot work then online marketing, but it can be worth it to you and your home business. Here are a few things that you should do or think about if you plan to do some offline selling.

- Always keep a business card on you. You never know when you may run into a potential buyer.

- Ask yourself, where would your potential customers be. For example, you might be selling fitness products such as vitamins or protein shakes. Your customers would most likely be at gyms, weight loss centers and even parks.

- Put up unique flyers in areas that allow you to post flyers and other promotional things, take advantage of these places because you never know who will see your material.

- Approach business managers or owners to see if you can work out some type of deal with you, these kind of deals can turn into a real profit.

- Place appealing ads in your local newspaper and seller magazines. Be sure to make your ads stand out, be creative. These tips will help you get off to a good start selling offline. Despite what some home business owners may think, there is still money in offline marketing.

Earl Stringer