As a promotional staple with a low price point, caps will become increasingly appealing as companies continue to slash their marketing budgets. This performance cap from Cap America is jumping to the forefront of this trend.

Made of a new Icefil fabric, the cap offers built-in sun protection of UPF 30-plus, a bacteria-killing component and uses technology that's found in breath mints to convert sweat to a refrigerant to keep a wearer and the fabric cool and fresh.

"We've seen a lot of performance materials in the marketplace the last few years. We wanted something that was truly a performance cap that had all the qualities that someone who needs that type of hat would want," says Megan Arnold, marketing manager for Cap America.