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Power of Promotional Products Revealed In New Study

In a recently released survey done for PPAI conducted by the LJ Market Research Group measured how end users responded to organizations that use promotional products in the marketing strategy. The study was conducted to show the Power of Promotional Products.


The survey, Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, was comprised of numerous interviews with business travelers at the DFW Airport. Over 71% of the travelers indicated that they had received at least one promotional item in the last 12 months.


The study also showed that respondents' ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent).


What this study shows is that hand-to-hand marketing using imprinted merchandise like business pens makes a difference in both branding efforts and overall impression of a company that uses promo products.




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