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Promotional Products: Quality vs Quantity

Promotional Products are effective tools to promote your business. Whether you have a grand opening, prospecting for new clients or thanking existing clients there are factors that you should consider before picking an item. How many are you going to need to handout?

Are you going to be at a trade show and are handing out thousands of items indiscriminately to attract traffic or is your business the type that you land fewer deals but they are larger accounts and you have a finite number of prospects that you really want to impress people with. How are people going to use the products?

One of the most effective promotional items is an item that will be used every day or many times and will be a constant reminder of your logo. Promotional Products can be a few cents a piece or you can spend hundreds of dollars on individual items. Fit the product to the market and to your business.

Are you a cutting edge technology company? Then use a promotional product that represents that cutting edge. What business are your customers in? What do they do all day? If you think about you will see similarities that can help you decide on the right promotional item. There are search databases that can help you on product searches based on themes, budgets, materials and many other key attributes.


Author: Kathy Tatom


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