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From the Show Floor at ASI Las Vegas

Keynote: Successful Online Marketing: Watch The Interview

In a standing-room-only keynote session this morning, Rich Riley, vice president and general manager of Yahoo! Small Business, offered his tips for how to market a business effectively online. His main piece of advice: If you're not using the Internet to market your business, do it now. "The Internet is big and getting bigger," Riley told the audience. "You have to put your domain name on everything you hand out. Business cards, marketing pieces, personal letters, it all needs to have your Web site on them so you can optimize your presence online."

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