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The 10 Marketing Commandments |
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Home Articles The 10 Marketing Commandments | |
The 10 Marketing Commandments |
From Jay Lipe, CEO of Emerge Marketing These Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land. Thou Shalt Not See Marketing as a Department
Thou Shalt Follow the Ninety Day Rule
Honor the Concept of Tinkering with All your Heart
Thou Shalt Not Quit
Thou Shalt Feed Thy Prospecting Funnel
Remember Thine Marketing Time by Keeping it Holy Successful marketing campaigns don’t take the summer off, nor are they created “when I have the time.”
Thou Shalt Jettison One Program Every Year I can’t count the number of stressed out marketers I’ve seen over the last 15 years. As task after task is added to their plates , nothing is ever removed. Stop this madness at once, and identify one marketing task each year to eliminate. Too often, someone keeps doing a task (e.g. issuing a report), yet it’s not adding value. Eliminate one marketing task a year; your health depends upon it.
Thou Shalt Not Cut Marketing Spending During Slow Times From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms which had maintained or increased their advertising during the recession in ’81-’82 boasted an average sales growth of 275% over the next five years. But those companies who cut their advertising saw paltry sales growth over the next five years of just 19%. When is the right time to market your business? All the time.
Thou Shalt Honor Exiting Employees
Thou Shalt Thank Often
Sure, we all break these commandments from time to time and end up seeking forgiveness. But if you consistently break these Ten Commandments of Marketing, you risk an exodus-a customer exodus. Promotional Items from LogoSurfing.com |
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