Rock-and-roll and fashion have always gone hand-in-hand. After all you would have been hard pressed to find an angst-ridden teen without a flannel shirt during the grunge era or flower child without their bell-bottoms in the '70s.
So what’s today’s rock star fashion statement? USB bracelets. Matchbox Twenty, Willie Nelson and even the late, great Bob Marley have released albums on wearable, flash-memory devices. Matchbox Twenty’s Oct. 2 release Exile on Mainstream, for example, is available via bracelet at Best Buy for $35. It is pre-loaded with 17 songs, a music video, digital album art and filmed band interviews.
Matchbox Twenty lead singer Rob Thomas told USA Today: “I just think it’s neat. It’s really fun knowing how much is inside that wristband.”
Larry Salvidar, a promotional specialist says that the Exile on Mainstream release cements the fact that USB devices have arrived in the mainstream. “Flash drives can do pretty much anything. It’s a clever, useful way to deliver virtual presentations and business proposals.” He recommended making sure “you give them enough memory so they want to use them over and over again.” This isn’t a problem these days as the devices are more powerful and affordable than ever, he says.
One USB device, which is slightly larger than a thumbnail, can hold up to 8 gigabytes of information. Those who pay $45 to join the Bob Marley Fan Club will receive a 30th anniversary edition of Exodus on USB. And, of course Marley and other music fans can download the songs onto their computer or MP3 player so they won’t be singing no bracelet, no cry.
Promotional Items from LogoSurfing.com