Fedora hats are back! But in truth, they never went away, remarkably impressive for a clothing accessory that was born in the late 1800’s. From magazine covers (like Lauren Conrad on CosmoGirl) to paparazzi shots (actresss Hillary Duff and rapper Ne-Yo have been seen wearing them recently), celebrities continue to drive forward this trend. And in the apparel marketplace, it doesn’t take much for end-users to dig an item once they notice it’s being rocked by their favorite celebrity.
“Celebrities are seen as role models. When they are wearing a particular piece, the public will take notice and become instantly attracted,” says Anderson Kuo. “This is a dinosaur style, but the Penelope Cruz’s and Katie Holmes’s of the world have brought this trend back in the lime light.”
Despite Hollywood’s hottest red carpet walkers wearing this fashion accessory, another reason Fedoras will attract consumers is because of their versatility. Today, black, grey, tan, brown and red remain the most popular colors. But for consumers who are looking for a more upbeat outfit, consider adding pink, plaid, wool, navy blue, and striped fedoras to your inventory. Another suggestion, inform customers there are plenty of ways to wear them as well.
“With a fedora hat, consumers have a few options on how they’d like to wear one. They could tip the hat back to shield their face and scalp from the sun or give off the air of mystery by tipping the hat forward to hide their face,” says Kuo. “Regardless of the way your customer wears hers, a fedora hat will certainly add a chic look to any outfit.”