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Trend Alert: Hawaiian Shirts
In the 1930s, people had to travel to Hawaii to purchase a Hawaiian shirt. Today, the symbolic trend can be bought virtually anywhere. These shirts continue to ride the periodic wave of popularity throughout the years, but as of late, the shirts have been in high demand. They're a popular staple of most men's summer wardrobe, and the laid-back flair they bring has become a favorite this season for young men who had previously opted for flashier clothing outside the workplace. Dino Damelio says to look no further than the state of the economy as an indicator for its growing attraction. Hawaiian Shirt


"In turbulent times such as these, Hawaiian shirts bring a positive atmosphere to the workplace when an individual wears one," Damelio says. "Employees can bring vacation to the office with the different designs and vibrant colors of each shirt."

Hawaiian shirts can feature any design - ocean waves, surfboards, flames, palm trees, skulls and so on. But Damelio says the designs that continue to sell for his business are the shirts with floral or martini designs. "We sell a variety of shirts, 33 to be exact, but those two types attract customers the most," he says.

If you're looking to add Hawaiian shirts to your inventory, having a variety will keep customers inquiring for more options. "When we first started with this trend, we only had about four or five shirts. Needless to say, we weren't selling any," says Damelio. "But once we gave customers more designs to choose from, our phones have been ringing off the hook since."

Embroidery Tip: With Hawaiian shirts seen as "loud" all on their own, adding embroidery to make the shirt even more flamboyant is unnecessary. Consider embroidering the sleeves or left chest pocket with something simple - the name of the recipient or company name/logo.



Stiches Magazine

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