In the early '60s, Bob Dylan hailed a new era with his song, "The Times They Are A-Changin'." But with all due respect Mr. Dylan, it seems not much has changed, at least from a fashion standpoint. The hippie trend – everything from bellbottom pants to extended blouses to leather braided belts – has endured since the '60s as a continuing element of mainstream fashion. And with the 40th anniversary of Woodstock this August, the time is ripe to pluck some of the grooviest styles from that era.
So how can you partake in the peace and love movement? Look no further than tie-dye shirts, like those available from Giraffe-X. "We work with customers to see what kind of style and colors they'd like to mix and match, rather than keeping a few selections in stock," says Sharon Maurer. "Usually it's the traditional Roy G. Biv T-shirt they admire, but a number of consumers take a liking to the two-color shirts as well."
The release of a new mainstream movie, Taking Woodstock, and the subsequent attention paid to the anniversary of the seminal music festival should also generate interest. "We source out to local fundraiser events, schools and corporations that have unique colors in its logo," Maurer says. "I'm sure we'll get business from an unexpected customer as we're well known for our shirts, and the anniversary will have them in high demand."
Another reason tie-dyes will do well for your business is the current state of the economy. Not only is a tie-dye shirt inexpensive (with the average being around $10), but it also gives the wearer a point of expression. "When you're wearing a tie-dye shirt, you're really showing your individuality. During these times, multicolored shirts seem to make the wearer and anyone who crosses the wearer's path happy," Maurer says. "And the brighter the colors, the brighter the smile on the face of both." Stiches Magazine