Promotional Merchandise
Home arrow Articles arrow Trend Alert: Ladies Vests
Cart
Trend Alert: Ladies Vests

vestThere are quite a few things women take from a man's closet when it comes to fashion, and the vest is no exception. After years in the shadows, the vest is making a showing this season. Whether clients are looking for a patterned sweater style or a tailored menswear version, business owners should consider adding plenty of vest options to their inventory.

"We offer a number of ladies vests because it's a style statement that seems to often come and go," says Taraynn Lloyd, director of marketing. "And because they attract a variety of different marketplaces - high-end restaurants, car rental business, hotels, etc. - it's an item you can keep in stock year-round."


So why is this throwback trend becoming popular again in the retail market? Lloyd says it's for two reasons: It flatters a woman's body shape and it's a great alternative to wearing a suit coat. If you're working in an office environment where it's mandatory to wear business attire, those hot summer and fall months don't look too appealing. But wearing a lightweight vest can ease that burden.

Another reason for this predilection toward the vest is the mere reason that celebrities are wearing them. "Consumers will continue to be attracted to what's on the back of their role models," Lloyd says. "You wear what you see. And with more celebrities wearing vests, look for your costumers to request this revived trend in the near future."

 
< Prev   Next >

 

 

Who Shops with LogoSurfing.com

Personalized Pens



1-800-728-7192