Another trend that shows end-users remain in the midst of an '80s moment is the longevity of leggings, which continue to be a mainstream accessory for women of all ages. And with more businesses taking notice of this legging frenzy, more patterns, sequins and shiny fabrics continue to evolve to meet any customer's interest. "We launched a practice line in January to the public with only seven basic colors," says Luiza Raposo, marketing associate. "It became an instant favorite for our clients and we now offer more patterns and designs including zebra (above)."
One reason leggings remain a talked-about fashion trend are their versatility. They can be worn on their own, paired with a knit dress or miniskirt, or worn with a long sweater that's belted at the waist. Raposo agrees its flexibility makes it so attractive to consumers. "This type of legwear is in-demand because they can be worn whether it's cold or warm outside," she says. "Ankle-length leggings can be worn during the summer while knee- or midcalf-length ones can be worn during wintertime."
And if you already have this style in your inventory, think of more ways to attract certain customers. For example, if a client of yours is in need of leggings for a cheerleading squad, let them know you can decorate the leggings with their school name or logo. "Adding letters, rhinestones and logos will appeal to sporting teams who would like personalized apparel," says Raposo. "But you want to make sure you decorate the leggings on the right spot. Try avoiding the thigh, hip and ankles because the message may be covered by low skirts and footwear."