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Business Giveaways – Study Proves Branded Items Gain you New Business

On November 10, 2008 the Advertising Specialty Institute released some very interesting findings on the effectiveness of promotional items. Some of these findings include the fact that 84% of people remember the advertiser on a product they receive. 42% have a more favorable impression of an advertiser after receiving an advertising specialty item. Call one of our Promotional Items Representatives at 800-728-7192, M-F: 9AM-8PM EST for assistance.

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Business Promotional Merchandise – Huge ROI

That same study reveals that: The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.  (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005).

· Imprinted promotions can be used by companies both large and small

· Writing instruments are the second most popular promotional novelty, second only to wearables

· T shirts are the most widely used promotional product in all of the advertising specialties industry


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