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Business Giveaways – Study Proves Branded Items Gain you New Business On November 10, 2008 the Advertising Specialty Institute released some very interesting findings on the effectiveness of promotional items. Some of these findings include the fact that 84% of people remember the advertiser on a product they receive. 42% have a more favorable impression of an advertiser after receiving an advertising specialty item. Call one of our Promotional Items Representatives at 800-728-7192, M-F: 9AM-8PM EST for assistance. Featured Branded Promotional Products
Business Promotional Merchandise – Huge ROI That same study reveals that: The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005).
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