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Customized Ink Pens – The Most Common Ad Specialty

A recent comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia.  Respondents were asked if they had received any advertising specialties in the last 12 months. The study was sponsored by the Advertising Specialty Institute, the largest media research organization in the world. The study found that Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags. Call one of our Promotional Items Representatives at 800-728-7192, M-F: 9AM-8PM EST for assistance.

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Custom Imprinted Pens – Why do they Work?

Promotional Items in general and pens specifically are effective for many reasons. Did you know, 84% of people remember the advertiser on a product they receive? Also 42% have a more favorable impression of an advertiser after receiving an advertising specialty. Nearly one quarter, or 24%, indicates that they are more likely to do business with an advertiser on items they receive. Most respondents (62%) have done business with the advertiser on a product after receiving it.

· Marketing pens are probably the best promotional item you can buy if this is your first attempt at using promo items for marketing

· Advertising promotional pens can be printed to your exact specifications

· Customized ink pens can be purchased to fit anyone’s budget, with so many options, you are sure to find the perfect match


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As a Trusted member of ASI, we have access to over 750K promotional products. If you don't find a product on our site to meet your need, give us a call and we will find you the perfect promotional gifts, promotional items and promotional products.