Despite economic hard times, bright colors are making a statement this season, says Andrea Engel, vice president of merchandising. “Color is something that will be very important this upcoming season. Color costs very little and is a great way to update promotions on a tight budget,” she says. Hazel Williams, owner of B&H Custom Crafts in Dublin, TX, agrees: “Our business does embroidery, and most people want something that will stand out. Bright blues are a popular choice.”

With the eco movement continuing in full swing, eco-friendly apparel will continue to grow in popularity despite its reputation for being costly. Engel says, “There are still good values to be found in eco-wear.”

Innovation and style trends may take a back seat to value-based, quality apparel this season. Engel says that helping customers find creative ways to update looks without increasing their costs should be the focus this year. Quality will always win out over cheaper items, as Williams attests. “During sports seasons, especially basketball season, our business produces embroidered chenille patches for leather jackets. Parents usually want these for their children no matter what,” she says.