There's no question that prudent behavior should be applied during a down economy, from consumers to businesses. We must always prepare for the worst, but like in every economical cycle, the down time is always followed by a strong recovery. The question is, will you be the first business in your industry to reap the rewards when good times return? Will your employees know that you showed your appreciation when the funds did not allow for big raises and bonuses?

They say the best time to buy stocks or even real estate is in a down economy because of the values and especially the imminent return on investment down the road. The same theory should be applied to promoting your business or organization. Even companies and organizations with tight budgets should continue to promote themselves in tougher economic times, because when customers or clients are ready to spend again, you will be the first company they think of.

Custom imprinted promotional products offer the most effective and inexpensive way to promote your logo, contact information or message to thousands of customers and prospects for a fraction of the cost of other advertising methods. Personalized promotional gifts also allow you the chance to let your employees know that their efforts are valued and better times are on the horizon. Here are some of the most popular ways to use promotional products in your next campaign.

Trade Shows

You've already spent a good amount of time and money on booth space, samples and travel to attend your industry trade show or convention. For as little as a few hundred dollars, you can hand out a number of promotional items to everyone who stops by your booth. When you display customized pens, magnets, food or fun items with your imprint, you may be surprised how may extra people stop by to talk to you.

Sales Calls

The next time you visit a client or prospect, leave something behind. A mouse pad, sticky notes or a fancy pen with your company's logo will keep your products or services on their mind long after you leave the parking lot.

Awareness Events

Promotional products are extremely popular for awareness events from charity road races and walkathons to find a cure rallies. Lapel pins can be given out to participants and banners with your event information can be hung in high volume traffic areas to promote your festivities.

Employees always appreciate a pat on the back. It does not take a huge budget to throw a small ice cream party or breakfast to let your staff members know that you value their efforts. A small useful gift will remind them that their loyalty has not gone unnoticed. There are recognition events for almost every profession including teachers, volunteers, nurses, cooks, administrators, doctors and more.

So when you are having record sales and record production later on, remembers that it is the seeds you planted in the hard times that paid off.

By Michael Lerner