If you haven't received orders for loungewear embellishment yet, you will be soon. The growing popularity of loungewear in recent years is skyrocketing due in part to more sophisticated styling that enables many loungewear pieces to be worn as regular clothing. The sudden growth is related to trends in retail that are slowly making their way to the promotional product industry, in addition to a broader range of loungewear options, including pants, tanks, hoodies, hot shorts and yoga sets.

"I think the popularity of loungewear had grown partly because the category has grown," says Kirwei Lo. "The line between loungewear and activewear is blurring, making the application of loungewear more widespread." With more people wearing loungewear in a variety of situations, the value of logoed lounge apparel has increased dramatically, making their use as promotional products more appropriate. "Loungewear isn't something you just work out in anymore," says Erin Talbot. "It's much more acceptable and the styles are more conducive for wear outside the gym."  

Decorating on loungewear can offer fun and unique decorating opportunities that are not available on other types of apparel items. Embroidery and imprinting on the waistband and drawstring of pants, down the pant leg, across the back and down the arm of jackets, plus traditional left-chest logos are all examples of current trends. Read on to discover hot markets for loungewear sales.