Preparing for a trade show can be a very scary and frustrating time for a small business owner. Companies in the early stages of development have much on the line in terms of needing to maximize the ROI on any advertising. So with that said, what do we take for our trade show display and how do we present it?

Trade shows can be an incredibly effective promotion and sales tool for small businesses. One of you goals for your tradeshow should be to create an initial strong impression as well find ways to leave a long lasting effect on your prospects.

You should always have plenty of trade show giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it. One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries.