Get Green before Your Next Trade Show Event

July 2008

Face it, trade shows would not be the same were it not for the gimme’s.  Now it’s easier to feel good, and green, by refreshing your organization’s handout inventory with eco-friendly promotional products.

The green movement is growing by the minute with most large companies already establishing, and appointing, their newest C-level executive - the Chief Sustainability Officer.  Mid-size companies are following suit.  What does this mean?  Companies will be eager to show that they are increasing awareness and reducing their footprint on the planet.  Marketing departments will be on the lookout for items that promote their company, but with less impact on the environment.  And some tradeshow attendees will actually be on the lookout for just the green stuff.

You may think that the choices for promotional goods are slim in the green space, but there is actually a fast-growing, and already-abundant selection, ranging from recycled pens and pencils to bamboo executive gifts.  Re-usable items like coffee mugs and BPS/BPA-free drinkware are becoming more and more popular because they reduce waste.  And recycled items like paper and even leather items will be appreciated by the trade show attendees, prospective and current clients. 

 So, be earth-friendly and get on board the green movement before your next event – those eco-friendly products will reflect well on your organization.     

Posted by: B Porter specializes in message promotion as a marketing consultant with LogoSurfing.com