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Blazing Hot Sales


Everyone is looking for ways to squeeze more profit out of each sale. Michael Saxon, owner of Blazers 'R' Us, has found a way - blazers. He has made a name for himself by offering the largest selection of colors and sizes of wholesale blazers.

Although the blazer market isn't the most developed segment of wearable products, Saxon has found a comfortable niche that grew in profitability during a time when most of the market was hurting. His company's sales in 2008 were 17% ahead of last year, a drop from the previous year's 30% increase in sales.

The stamina of his business is due in part to the wide profit margins of blazers, he says. According to Saxon, the average profit margin on a blazer is $20 per item, compared to an average $5 to $7 on a typical shirt a supplier might carry. Although orders usually range from 10-50 pieces, it's not unusual for Saxon to receive an order of 300.

"Most people know everything they need to know about caps and T-shirts, but not enough about blazers," he says. "They are tremendous these days."

The market for blazers centers on the service industry, ranging from casinos to cruise lines to hotels. But Saxon says he has also provided blazers for security companies, fraternal organizations like Lions Clubs and Masons, college sororities and fraternities, high schools, choirs and even banks.

Suppliers sell blank and embroidered blazers, and at Blazers 'R' Us, they come in hues from burgundy to kelly green. Blazers can be decorated with embroidery or an emblem and the decoration almost always goes underneath the left pocket. Saxon says both methods are about equally popular. Emblems have a peel-off adhesive backing that adheres permanently to the fabric.

While blazers are high-class, they aren't high maintenance. Blazers from Blazers 'R' Us are two-button, single-breasted and can be machine washed and tumble dried or dry cleaned. Most blazers are made of polyester, so they have a weight that works year-round. "They're marvelous for people who want to travel," Saxon says.

 
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